Lemonade is a movie about advertising professionals who lost their jobs in the economic crisis, and how they managed to turn their lives around and start over doing things they love. It was the idea of Erik Proulx, an ad copywriter who lost his job, and after coming across other laid off ad professionals, decided to film Lemonade to tell of their stories after exiting the ad world.
Watch the trailer below:
Working in the advertising and creative communications industry for just over 2 years, I guess I can safely say that almost everyone working in the field hates their jobs to pieces but loves it just as much! Working in an ad agency is like riding a roller coaster every day of your life…a messy emotional roller coaster ride every single day. Working in an ad agency is a combination of a fun environment, urgent jobs, stress, craziness, impossible deadlines, laughter, multitasking 10 different things, dealing with sh*t from clients, dealing with creative drama queens, working 12-15 hour day and staying on top of it all – while managing to breathe, have an occasional bite and somehow staying sane.
That’s why when I saw the trailer for Lemonade I fell in love with it. I could really relate to the people in the film and to what they’re feeling. The trailer is inspiring enough to make me want to resign tomorrow! But that’s not only why I loved it; it shows how when you work in advertising, you become trained to always manage to find a way, a solution for a situation gone bad, to think of plan B, and am glad that these people used this quality and their creativity to move on with their lives and be happy beyond life in an ad agency.
The movie is also a great case study on the power of Twitter as a medium, as it was through Twitter that Erik found his cast and crew for the film, and that is how he got a production house to produce the movie, free Airline tickets to get to some of the locations for the filming and of course used and still using Twitter to promote the movie. This article details Twitter’s contribution to the movie, and quoting its closing line:
“Lemonade the movie. Conceived by Erik Proulx. But brought to you by Twitter.”
Lemonade will air online sometime next month. Follow Erik @eproulx on Twitter for live updates.
8 responses so far ↓
Twitter Trackbacks for Lemonade: The Movie « Secret Window [asecretwindow.wordpress.com] on Topsy.com // August 22, 2009 at 3:02 am |
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Erik Proulx // August 22, 2009 at 12:57 pm |
Glad you liked the trailer! Though, I don’t think I’m quite ready to call myself an “ex-ad copywriter” just yet. The message of the film is nothing more than to do what you love. I love writing and coming up with ideas, and advertising is simply one venue for that.
Looking forward to finishing and sharing the film with you and your readers.
Regards,
Erik
Secret Window // August 22, 2009 at 7:28 pm |
oops, sorry for labeling you that! Thanx for stopping by and looking fwd to watching the full film when it’s out
Marvin // August 24, 2009 at 8:34 pm |
Ha, very cute!
I identify with the ancient Matthew Broderick movie, “Project X.” Don’t ask me why.
eshda3wa // August 26, 2009 at 7:00 am |
sounds good
looking forward to it
Mohammad Zaher // September 11, 2009 at 7:50 pm |
wow. nice one. can’t believe i missed this.
detrol // September 15, 2009 at 9:15 am |
Very well!
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Tony Brown // September 24, 2009 at 12:20 pm |
I don’t know If I said it already but …Cool site, love the info. I do a lot of research online on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,
A definite great read..Tony Brown