
twofour54, the Abu Dhabi Media Park, was launched Sunday night here in Abu Dhabi. It is named after the geographic coordinates for Abu Dhabi. This new media zone aims to become a creative environment for media content creation in the Arab world supporting the film, broadcast, digital, gaming, publishing and music industries, and focusing on training, production, business incubation facilities and numerous other media creation opportunities.
Partnerships have been formed with CNN, the BBC, the Financial Times, Thomson Reuters Foundation, Thomson Foundation, Random House, Harper Collins, Rotana Studios, CSky Pictures, Comedy Arabia, the events promoter Flash, Imagenation film fund and the Abu Dhabi Media Company.

Flagpoles advertising Twofour54 - Gulf News Image
More information on what the zone will include (from zawya.com):
“twofour54 is built around four pillars – twofour54 tadreeb, twofour54 ibtikar, twofour54 intaj and twofour54 tawasol – located within a campus style environment that promotes cooperation and creative partnerships amongst the companies involved.
twofour54 tadreeb will be the region’s premier vocational training academy, targeting young Arabs and graduates considering a career in the media industry as well as providing existing media and entertainment professionals with opportunities to develop skills, up-skill and re-skill across a comprehensive range of media and content industry disciplines.
twofour54 ibtikar will provide innovation support and funding for new, local businesses and promising creative ideas across print, online, mobile and television platforms in the Middle East and North Africa. This fund will not only provide financial support but also practical advice and input from industry experts and specialists to guide initiatives to successful fruition.
twofour54 intaj is focused on supplying state-of-the-art production and post-production facilities, media asset management, broadcast and technical support services for use within twofour54. It equips companies with all of the latest communications technology required, including playout, uplink and downlink services.
Finally, twofour54 tawasol provides a one-stop-shop facility to support the relocation and establishment of content organisations, making it simple for local, regional and international companies to move into twofour54″.
Very exciting news
I like the focus on content creation and training programs, rather than just providing another free zone (we have those in Dubai already) for media companies to be based out of.
They get plus points for the fresh and funky branding and for planning the permanent location (in 5 years) in the peaceful Mina/Ports (port and warehouses are being moved elsewhere) area of Abu Dhabi.
Would love to be part of twofour54 in the future, and I hope it turns out as good as it sounds!
For more on twentyfour54, visit their official website.
Really liking their branding and communications. Full page ad:

twofour54 FP ad